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Free Lean Analytics ebook

Packed with 13 case studies on how companies like Airbnb, SEOmoz, Office Drop, Swiffer, EMI and others use analytics to succeed! Get a feeling for what Lean Analytics has to offer. Just sign up below!

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Speaking & Workshops

Contact us for speaking and workshop opportunities at your organization. We've spoken around the world on Lean Analytics, product management, corporate innovation and more. We'll launch a Speaking page soon, in the meantime, email us and we'll chat!

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About the Authors

Alistair Croll

Alistair (@acroll) has been an entrepreneur, author, and public speaker for nearly 20 years. He’s worked on a variety of topics, from web performance, to big data, to cloud computing, to startups in that time.

Ben Yoskovitz

Ben (@byosko) has been starting companies and working with startups for 15+ years. He's raised and lost money, built and closed companies, funded others, and mentored many entrepreneurs.


People love us! They really do!

"Lean Analytics is the missing piece of Lean Startup, with practical and detailed research, advice and guidance that can help you succeed faster in a startup or large organization." - Dan Martell, Founder

"The lessons in Lean Analytics apply to organizations of all shapes and sizes, from small business to big government." - Jennifer Pahlka, Founder & Exec. Director, Code for America

"The bad news is, there will always be people out there smarter than you. The good news is, Alistair and Ben are those guys. Using Lean Analytics will give you the edge you need." - Julien Smith, CEO/co-founder @ Breather

"In Lean Analytics, Ben and Alistair have done a masterful job showing us how to use data and metrics to peer through the haze of uncertainty that surrounds creating new businesses and products. This book is a huge gift to our industry." - Zach Nies, Managing Director, Techstars

"Lean Analytics will take you from Minimum Viable Product to Maximally Valuable Product. It’s as useful for product managers at today’s multi-billion dollar companies as it is for entrepreneurs who aspire to build those of tomorrow." - John Stormer, Senior Director of New Products,

"Entrepreneurs need their own reality distortion field to tilt at improbable windmills. But that delusion can be their undoing if they start lying to themselves. This book is the antidote. Alistair and Ben have written a much-needed dose of reality, and entrepreneurs who ignore this data-driven approach do so at their peril." - Brad Feld, Foundry Group Managing Director