Lean Analytics Book

Analytics Lessons Learned

Download Analytics Lessons Learned (free e-book!)

Packed with 13 case studies on how companies like Airbnb, SEOmoz, Office Drop, Swiffer, EMI and others use analytics to succeed! Get a feeling for what Lean Analytics has to offer. Just sign up below!

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About the Book

Marc Andreesen said "Markets that don't exist don't care how smart you are." Whether you're a startup founder trying to disrupt an industry, or an intrapreneur trying to provoke change from within, your biggest risk is building something nobody wants.

Lean Analytics can help. By measuring and analyzing as you grow, you can validate whether a problem is real, find the right customers, and decide what to build, how to monetize it, and how to spread the word. The core idea behind Lean Analytics is this: by knowing the kind of business you are, and the stage you’re at, you can track and optimize the One Metric That Matters to your startup right now.

Repeating this process helps you to overcome many of the risks inherent in early-stage companies or projects, avoid premature growth, and build atop a solid foundation of true needs, well-defined solutions, and satisfied customers.



Alistair Croll

Alistair (@acroll) has been an entrepreneur, author, and public speaker for nearly 20 years. He’s worked on a variety of topics, from web performance, to big data, to cloud computing, to startups in that time.


Ben Yoskovitz

Ben (@byosko) has been starting companies and working with startups for 15+ years. He's raised and lost money, built and closed companies, funded others, and mentored many entrepreneurs.



Lean Analytics is the missing piece of Lean Startup, with practical and detailed research, advice and guidance that can help you succeed faster in a startup or large organization.”

Dan Martell, Founder Clarity.fm
jennifer pahlka

The lessons in Lean Analytics apply to organizations of all shapes and sizes, from small business to big government.”

Jennifer Pahlka, Founder & Exec. Director, Code for America

In Lean Analytics, Ben and Alistair have done a masterful job showing us how to use data and metrics to peer through the haze of uncertainty that surrounds creating new businesses and products. This book is a huge gift to our industry.”

Zach Nies, Chief Technologist, Rally Software
julien smith

The bad news is, there will always be people out there smarter than you. The good news is, Alistair and Ben are those guys. Using Lean Analytics will give you the edge you need.”

Julien Smith, New York Times bestselling author of Trust Agents and The Flinch
john stormer

Lean Analytics will take you from Minimum Viable Product to Maximally Valuable Product. It’s as useful for product managers at today’s multi-billion dollar companies as it is for entrepreneurs who aspire to build those of tomorrow.”

John Stormer, Senior Director of New Products, salesforce.com
brad feld

Entrepreneurs need their own reality distortion field to tilt at improbable windmills. But that delusion can be their undoing if they start lying to themselves. This book is the antidote. Alistair and Ben have written a much-needed dose of reality, and entrepreneurs who ignore this data-driven approach do so at their peril.”

Brad Feld, Foundry Group Managing Director, TechStars co-founder