Lean Analytics Book

About

The Lean movement has revolutionized how we create products and companies. It focuses on customer development, tackles the risky parts first, and focuses on finding real, unmet needs.

At the core of this is iteration—a cycle of learning and adapting that’s driven by data. Lean Analytics gives you blunt, practical advice and proven approaches for learning from the abundance of data all around you.

This book is about analytics, done right: lean, mean, and iteratively. Filled with behind-the-scenes case studies and day-one tools, it’s an essential ingredient for any smart startup.

In 2010, Alistair and Ben were two of the co-founders of Year One Labs, an early stage accelerator that provided funding and up to 1-year of hands-on mentorship to 5 startups. Year One Labs followed a Lean Startup program, making it the first accelerator to formalize such a structure. Three of five companies graduated from Year One Labs and went on to raise follow-on financing. A great deal of their experience and thought leadership around Lean Startup and analytics emerged during this time.

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Authors

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Alistair Croll

Alistair has been an entrepreneur, author, and public speaker for nearly 20 years. He’s worked on a variety of topics, from web performance, to big data, to cloud computing, to startups, in that time. In 2001, he co-founded web performance startup Coradiant (acquired by BMC in 2011), and since that time has also launched Rednod, CloudOps, Bitcurrent, Year One Labs, the Bitnorth conference, the International Startup Festival and several other early-stage companies.

Alistair is the chair of O’Reilly’s Strata conference, Cloud Connect, and Interop’s Enterprise Cloud Summit. This is his fourth book on analytics, technology, and entrepreneurship. Alistair lives in Montreal, Canada and tries to mitigate chronic ADD by writing about far too many things at Solve For Interesting.

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Ben Yoskovitz

Ben is a serial entrepreneur with 15+ years experience in web businesses. He started his first company in 1996 while completing university. In 2007 he co-founded Standout Jobs, a B2B software company in the recruitment space. The company raised $1.8M from venture and angel investors. In 2010 after exiting Standout Jobs, Ben co-founded Year One Labs.

Ben has been blogging since 2006. The “Instigator Blog” is recognized as one of the top blogs on startups and entrepreneurship. Ben is also an active mentor to numerous startups and other accelerator programs, including FounderFuel (a TechStars-like program in Montreal.) He regularly speaks at startup conferences and events, including the Michigan Lean Startup Conference, Internet Marketing Conference, etc.

Ben is currently the VP of Product at GoInstant, a venture-backed startup developing co-browsing technology for shared web experiences.