Lean Analytics Book

Posts Tagged ‘analytics’

  1. What’s in a name?

    As we’ve shared the idea of Lean Analytics, we’ve obsessed—as most authors do—with naming. When I co-wrote Complete Web Monitoring a few years ago, I talked to a friend of mine, author Mitch Joel, about its initial name: Watching websites. Ultimately, my co-author Sean and I decided that name would be misinterpreted as a book on online video […]


  2. The One Metric That Matters

    One of the things Ben and I have been discussing a lot is the concept of the One Metric That Matters (OMTM) and how to focus on it. Founders are magpies, chasing the shiniest new thing they see. Many of us use a pivot as an enabler for chronic ADD, rather than as a way […]


  3. Behind the scenes of a book launch

    A couple of weeks ago, we launched the Lean Analytics website. Since we’re writing about lean analytics, we figured we should probably track a few things along the way. In the interest of transparency, here’s what we did and how it went. Creating the site Our first step was to create the website. We did […]


  4. Lean Startup Machine Montreal

    On Saturday, I presented at the Lean Startup Machine event in Montreal, along with Jeremy Edberg (Reddit, Netflix, eBay) and some others. Several of the people were in town for the International Startup Festival. It was the first time I’d talked about the One Metric That Matters (OMTM) in public, and the feedback from the […]